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Businesses invest substantial resources in advertising, with budgets growing annually. But higher spending alone doesn’t guarantee better results. A smarter approach is to refine and optimize campaigns to enhance their performance.
This guide explores ad optimization and effective techniques to...
Today we’re sharing a case that might be useful if you’re testing Telegram Ads traffic—or thinking about it.
One of our partners ran a campaign for a Telegram-based iGaming mini app and hit a 9.86% CTR with no optimization or postback. Here’s the breakdown:
Overview
This campaign focused on a...
Ad fatigue is a common issue in the digital advertising landscape. As users repeatedly see the same creatives, engagement drops, leading to lower click-through rates (CTR) and wasted ad spend. On average, CTR declines by 15% within the first week of a campaign. Traditional solutions, like A/B...
It’s ROIads ad network, and this article is dedicated to Crypto Trading as well as the top GEOs to run profitable campaigns!
The trading vertical stands out as one of the most lucrative in affiliate marketing. With high commissions and payouts, extended customer lifetime value (LTV), and an...
Media buying faces significant threats from fraudsters who use bots, click farms, and other manipulation schemes to tamper with advertising budgets. The digital advertising industry loses billions of dollars each year due to fraud, making an effective anti-fraud strategy not just an option but a...
The term gamification is increasingly prevalent in the gambling sector, raising the question of whether it is merely a trend or an effective strategy for enhancing key performance indicators. Mares Shamzhy, CEO and partner at LalaStars, provides insights.
Mares, could you clarify what you mean...
ROIads is an advertising network that specializes in 2 ad formats: push and pop ads. They both show great results in affiliate marketing, so it’s not a surprise that we’ve decided to share with you the case for Gambling offer with 180% ROI on pop ads in Malaysia.
In this article, we will cover...
TikTok has solidified its position as one of the most powerful traffic sources for affiliate marketers. In the United States alone, the platform has 113 million active users – roughly a third of the country’s population.
TikTok’s appeal lies not only in its massive audience but also in its...
Mares Shamzhy - CEO and Partner at LalaStars shared important perspectives on how LalaStars utilizes innovation to boost player engagement, enhance loyalty, and improve operational efficiency.
Reflecting on the latest developments, he pointed out four significant features that have provided...
A solid bidding strategy is great—but what if you could outsmart even the best with the right approach and tools? No jokes here, just a reality check. What exactly is a bidding strategy? How do you select and refine one to fit your goals? And most importantly, how do you track its success?
In...
Let's talk why Telegram is your next goldmine. This app is exploding right now, and for good reason — it offers everything we need: privacy, powerful features, and tons of active users in the dating, gambling, and crypto niches. At Trafee, we couldn't ignore this massive opportunity!
Quick...
In affiliate marketing, supply and demand are key factors that can make or break your success. When a lot of people want a particular product or service, more affiliates start competing to promote it. This competition can often be seen on platforms like Google Ads, where media buyers and big...
In today’s digital landscape, where social media presence can make or break a brand, the question arises: Does having a massive following automatically make someone an influencer? Or is real influence measured in something far more tangible—like sales conversions?
For years, the advertising...
The competition is tough, and only the smartest advertisers reach maximum profit this winter. Which verticals and GEOs are yielding the highest ROI? The answer is in this article! With the ROIads advertising network, you can dive into affiliate marketing and discover how to make the most of...
Traffic for bookmakers and casinos has its unique characteristics, making it different from other types of traffic. Unlike more traditional niches related to goods or services, the gaming and betting market requires a more precise approach to attracting customers. Given the high competition, key...
Starting February 26, one of the most iconic events in the online gaming industry, AW Dubai, will kick off, gathering leading experts, players, and companies from around the world. In 2025, the conference promises to be even bigger, offering participants unique opportunities for networking...
Fraud and bonus hunting present serious threats to bookmakers and their affiliate programs. These activities can lead to significant financial losses and damage the brand's reputation. In this article, we will explore the main types of fraud, protection methods, and tools that can help minimize...
Scaling affiliate campaigns takes constant testing.
In this case study, we’ll analyze how one advertiser optimized their strategy, tested different ad formats, and achieved 18x conversions with Telegram Ads.
By experimenting with multiple ad formats and adjusting targeting, they unlocked new...
Recently, many questions have come up in affiliate marketing forums about the “Limited Ad Serving” policy in Google Ads and how to address it. In this article, the YeezyPay team, a service that provides access to trusted Google Ads agency accounts, will explain what causes this error and how to...
Ever wondered how to tap into a platform with nearly two billion monthly visitors? Well, you're in luck because today, we're diving deep into Reddit - the powerhouse of online communities revolutionising how we think about traffic generation.
I'm excited to share the secrets we've discovered at...
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