- Joined
- Sep 6, 2021
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According to RiverTraffic data, Round of 16 matches are currently driving pop traffic volumes to approximately 2.5–3x their usual levels across LATAM and Africa.
What's particularly interesting is that traffic growth is currently outpacing advertiser demand. While volumes are increasing significantly, CPM growth remains relatively moderate due to available inventory in many Tier-2 markets.
For advertisers who found Brazil or Mexico too expensive earlier this summer, the coming weeks may represent one of the most attractive entry points of the tournament.
Historically, traffic spikes fade quickly after the final match, making it important to plan both scaling and exit strategies in advance.
Have you already adjusted your campaigns for the final weeks
What's particularly interesting is that traffic growth is currently outpacing advertiser demand. While volumes are increasing significantly, CPM growth remains relatively moderate due to available inventory in many Tier-2 markets.
For advertisers who found Brazil or Mexico too expensive earlier this summer, the coming weeks may represent one of the most attractive entry points of the tournament.
Historically, traffic spikes fade quickly after the final match, making it important to plan both scaling and exit strategies in advance.
Have you already adjusted your campaigns for the final weeks
