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- May 7, 2018
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- 4,571
After you have enough data on the targets/sources in your campaign, you might choose to take only the profitable sources/targets and put them in their own campaign. This is what we call a whitelist campaign.
I think a lot of people do this way too early. I like to have 10 - 20 conversions profitably per source and several sources that meet that criteria before making a whitelist campaign. With credit card submit offers, this can be a lot of spend to get to this point.
Because whitelist campaigns target much fewer people than a RON campaign, you may see faster burnout here, depending on your budgets. But, if you know the targets/sources convert, you can quickly test new creatives accurately and keep everything fresh.
Blacklist campaigns are RON campaigns where we remove targets/sources after spending a certain amount of money. Everyone has different rules for this, but I like to spend 1x the payout (with a proven funnel) before blacklisting.
With push, I only really blacklist targets. Occasionally, I might blacklist a source, but for that to happen, most of the targets would have to be suspicious (not spending time on the landing page,
I think a lot of people do this way too early. I like to have 10 - 20 conversions profitably per source and several sources that meet that criteria before making a whitelist campaign. With credit card submit offers, this can be a lot of spend to get to this point.
Because whitelist campaigns target much fewer people than a RON campaign, you may see faster burnout here, depending on your budgets. But, if you know the targets/sources convert, you can quickly test new creatives accurately and keep everything fresh.
Blacklist campaigns are RON campaigns where we remove targets/sources after spending a certain amount of money. Everyone has different rules for this, but I like to spend 1x the payout (with a proven funnel) before blacklisting.
With push, I only really blacklist targets. Occasionally, I might blacklist a source, but for that to happen, most of the targets would have to be suspicious (not spending time on the landing page,
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