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What's Working in Telehealth Ads Right Now: Inside the Brands Scaling Hardest on Meta

AdPlexity

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Telehealth on Meta is not a trend anymore. It is the dominant paid acquisition channel for a category that includes weight loss, ED, hair loss, anti-aging, testosterone, and general health supplements. The brands buying the most traffic in this space are scaling fast, burning through creatives in weeks, and rotating through hundreds of Facebook fan pages to keep CPMs down.

If you run paid social for a telehealth brand, or you are an affiliate pushing one of these offers, you already know the surface level of this. What is harder to see is who is actually scaling versus who is just present, which sub-verticals are growing fastest, and what creative angles are doing the heavy lifting.

Adplexity Social indexes telehealth ads on Meta at scale and monitors them every day to see which ones stay live. Here is what the data shows in 2026, and how every campaign in this space gets surfaced regardless of how it is structured.

This breakdown is based on a conversation I had with Mike Walton on the Dose of Growth podcast, where we went deep on the telehealth space, how the biggest brands are buying traffic on Meta, and what the data tells us
 
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