What budget do you need for Telegram Mini Apps?

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Telegram has recently become a trendy source of very high-quality traffic. Does high quality mean expensive?

Let’s not get stuck into long intros, and just look at precise figures. We asked Telegram media buyers to answer the simple question:

What is the minimum budget you need to run Telegram ads?

Telegram Advertising Types: Quick Overview​

When we say ‘Telegram traffic’, we mean three options of how you can find converting users in the Paperplane messenger:

1. Official Telegram Ads. This is an advertising platform of Telegram for promoting offers through short creatives published at the channels’ feeds:

Here, you have three basic targeting options. The first allows you to show your ads only at specific channels you pick yourself. In the second one, you can opt for a wider reach and select channel topics, user interests, and GEOs. And the third is targeting your own base of phone numbers.

1. Seeding in Telegram channels. This is a way of Telegram marketing when you purchase native advertising posts at various channels, related to the topic of your offer. Here is an example:

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