Case Study from RollerAds: Direct Click VPN Test 🤑

[Roller Ads]

Since its recent debut on our platform, Direct Click has been showing consistently strong performance. That’s why we’re continuing to put it to the test and share the results with you. If you haven’t explored this format yet, this might be the perfect time to see it in action. But first, a quick brush up on the format itself, where it shines, and why it totally deserves your attention

Direct Click Explained​

Direct Click is an ad format that works like a pop-up, triggered when users intentionally click a link within the site and wait for the page to load. Placed in high-traffic spots (like an “Exit” or “Download” button), it grabs the attention of users who are already engaged, so you get real clicks with real conversion potential.

It brings exceptional results when paired with entertainment, utilities, and desktop browser extension campaigns. So, let’s see how it performs in the wild and why so many affiliates are adding Direct Click to their traffic toolbox.

Case Study: Utilities, VPN​

Without further ado, let’s get our teeth into the case study. We tested Direct Click with the Utilities VPN offer one more time, but this time with different settings and targeting—and