Case Study from RollerAds: Direct Click VPN Test 🤑

[Roller Ads]

Since its recent debut on our platform, Direct Click has been showing consistently strong performance. That’s why we’re continuing to put it to the test and share the results with you. If you haven’t explored this format yet, this might be the perfect time to see it in action. But first, a quick brush up on the format itself, where it shines, and why it totally deserves your attention

Direct Click Explained​

Direct Click is an ad format that works like a pop-up, triggered when users intentionally click a link within the site and wait for the page to load. Placed in high-traffic spots (like an “Exit” or “Download” button), it grabs the attention of users who are already engaged, so you get real clicks with real conversion potential.

It brings exceptional results when paired with entertainment, utilities, and desktop browser extension campaigns. So, let’s see how it performs in the wild and why so many affiliates are adding Direct Click to their traffic toolbox.

Case Study: Utilities, VPN​

Without further ado, let’s get our teeth into the case study. We tested Direct Click with the Utilities VPN offer one more time, but this time with different settings and targeting—and we’re ready to spill everything: setup, performance, and the juicy bits in between.

Direct Click Campaign Setup​

Step 1: Getting started​

Sign up (or log in), click the “New campaign” button and choose the Direct Click ad format and the Smart CPC bidding model (for the test). Insert the name of the campaign and the target URL.

Step 2: Adding the deets​

Enter the country. We went with the US, just as outlined in the offer. Choose no proxy and set your bidding game based on your budget and traffic cravings. We stuck with our go-to move for the initial launch—choosing the average auction price because hey, why mess with what works?

Step 3: Setting a daily budget​

Dial in your daily budget. We set aside $200 for each day of the campaign.

Step 4: Aiming the cannons​

Time to tackle targeting. Aim for a device and operating systems, just like the offer says. Feeling adventurous? Take browsers for a spin! We’ve decided to test social browsers this time.

Step 5: Ka-ching ​

Save changes and send your campaign for moderation.

Optimizing the Road to Results​

After two days of running, our favorite part kicked in. It was time to roll up our sleeves and fine-tune the campaign to see what it’s really made of.

Optimization Day 1:​

We blocked non-converting zones. Don’t forget to do that in the campaign settings on the platform.

Optimization Day 2:​

We stopped the browser versions that brought poor or no results at all. No freeloaders are allowed!

Optimization Day 3:​

We gave underperforming zones a second chance with custom bids—because even the underdogs deserve a shot sometimes! If bidding feels tricky, our managers are just a message away.

Optimization Day 4:​

We switched off all the underperforming zones. No more second chances; enough is enough.

Campaign Results​

After 7 full days in action (remember, we only started optimizing it on the third day after launch), the campaign wrapped up, and now it’s time to dive into the data. Let’s crunch the numbers and see what outcome this test brought.

Instead of conclusion​

With these solid numbers, the case study proves that Direct Click is a revenue-driving force and should be added to your traffic arsenal. It’s easy to launch and powerful when paired with the right verticals.

Whether you’re chasing conversions, curious to test new formats and offers, or simply tired of stale traffic, Direct Click might be your next big win. Haven’t tried it yet? Now’s your moment! And if you have a question or need help along the way, our support team is always here for you.

Sign up with RollerAds and start earning today!