- Joined
- May 7, 2018
- Messages
- 3,908
If you’re using landing pages in your campaigns (if you're still not a believer then maybe you should read this), you can have additional opportunities to squeeze extra revenue out of your campaigns.
For example, if someone isn’t interested in your offer/landing page, they might click the back button and go back to where they came from. Why not attempt to monetize this user by using a back button hi-jacking script? You can send them to another offer/lander and have a second chance at getting them to convert on something else they could be interested in.
There was a discussion the other day here on the forum about how to handle the redirect links you use in scripts such as the back button script. Should you just use a multi-offer click URL, or, should you use a new campaign URL?
Either method would be acceptable and track correctly, but my personal preference is to use a new campaign URL.
If you use the multi-offer click URLs then your landing page CTR is going to be affected by both the back button clicks and the clicks on the main CTA button. It’s quite likely
For example, if someone isn’t interested in your offer/landing page, they might click the back button and go back to where they came from. Why not attempt to monetize this user by using a back button hi-jacking script? You can send them to another offer/lander and have a second chance at getting them to convert on something else they could be interested in.
There was a discussion the other day here on the forum about how to handle the redirect links you use in scripts such as the back button script. Should you just use a multi-offer click URL, or, should you use a new campaign URL?
Either method would be acceptable and track correctly, but my personal preference is to use a new campaign URL.
If you use the multi-offer click URLs then your landing page CTR is going to be affected by both the back button clicks and the clicks on the main CTA button. It’s quite likely
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