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- May 3, 2018
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Hey Guys!
We know that some of you may be looking for love this Valentine’s Day season, while others may wonder who needs love when chocolate and pizza is life!
Either way, Valentine’s Day can bring you amazing advertising opportunities. Read below if you want to know how to cash in on Valentine’s Day craze in 2021!
Definitely, yes!
According to Statista, last year’s Valentine’s Day hit $27.4billion in the US alone. It’s worth noting that compared to 2019 sales, there was an increase of $6.7 billion. Also, 32% of the survey respondents decided to do their Valentine’s shopping online, coming second-place after brick-and-mortar shops.
And that was still when regular shopping was even a thing.
With such insights and numbers growing each year (not just in the US, but globally), running Valentine’s Day-related ad campaigns is an idea every digital advertiser should consider in 2021.
Available data show that users between the age of 35-44 belong to top spenders, with age groups of 25-34 and 45-54 coming next. Also, men are generally expected to spend double
We know that some of you may be looking for love this Valentine’s Day season, while others may wonder who needs love when chocolate and pizza is life!
Either way, Valentine’s Day can bring you amazing advertising opportunities. Read below if you want to know how to cash in on Valentine’s Day craze in 2021!
Is advertising with Valentine’s Day angle worth it in 2021?
Definitely, yes!According to Statista, last year’s Valentine’s Day hit $27.4billion in the US alone. It’s worth noting that compared to 2019 sales, there was an increase of $6.7 billion. Also, 32% of the survey respondents decided to do their Valentine’s shopping online, coming second-place after brick-and-mortar shops.
And that was still when regular shopping was even a thing.
With such insights and numbers growing each year (not just in the US, but globally), running Valentine’s Day-related ad campaigns is an idea every digital advertiser should consider in 2021.
What target audience should advertisers focus on?
