Charles explains the business model inside the free webinar (aka, sales pitch). Nothing new: build a list, then promote similar offers within that vertical. They do high-payout offers in lead generation niche, like auto insurance quotes and real estate stuff.
All lead gen, and you lost money upfront in traffic but make up for it from the List. The List is the secret (nothing new).
They include email templates and break everything down for you. Charles claims he and "The Day Brothers" can teach you to validate campaigns for only $250 a month. And they have TONS of case studies inside the course. Asking price is $2,497 for the course called "Lead Gen Engine", powered by facebook traffic mostly.