Case Study Sweepstake Samsung Galaxy + Detailed Tutorial

[PropellerAds]

Dear affiliates!

Read an old, but a quite useful case study on how to combine Push traffic with Sweepstakes offer.

Ad Network: @Adcombo
Traffic: PropellerAds
Ad format: Push notifications
Offer: 15127 Sweepstake
Campaign period: Mar 18, 2018 – Jun 26, 2018
GEO: Greece
Total spent: $1404.5
Total Revenue: $2508
Net profit: $1104
ROI: 78%

I didn’t use any pre-landers, only a landing page.

The manager from PropellerAds helped me with ad creatives that converted well. Thanks to her

Well, I tested 2 versions: with «missed message» and the one for brand awareness.

There were 18 push ads in total. Here’re some of the best examples:

The messages were plain and simple, for example: «you’ve missed (1) message. Don’t miss your chance to win a new Samsung» or: «That’s a special message for you. A new Samsung phone can be yours».

First, I launched CPM campaigns and targeted at “All” user activity groups. Then I was A/B testing to see what ad copy had the best CTR. After that I calculated the efficiency (CPM or CPC), and duplicated some campaigns to run with CPC bidding. The results of CPC campaigns were also good.

The bottom line

All