- Joined
- Oct 15, 2020
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- 44
Over the previous decade, education as a sector began to diversify its means of expansion. The nature of the sector changed on account of the internet and the proliferation of electronic gadgets like affordable smartphones, personal computers, and tablets etc. However, to stay competitive, online education providers need to improvise when it comes to marketing strategies, as almost every industry has moved online to entice young audiences.
The question remains as to how the emerging EdTech segment capitalizes on the unexpected surge in demand since the COVID-19 pandemic. Owing to social distancing norms, several educational institutions had to cancel physical attendance, resulting in the enforcement of online attendance and coursework. Similarly, several EdTechs offer training and are attempting to hire quality teachers in a highly competitive environment. To keep these activities going, many are keen to bring customers/students onboard, but unaware of the advantages offered by the performance-based affiliate channels.
How much has the online education market grown?
The online education industry globally experienced a 71% increase in the number of sales and almost a 9X increase in sales amount in the year 2020 as per Admitad Affiliate Network Stats.
Admitad Affiliate data further indicates
The question remains as to how the emerging EdTech segment capitalizes on the unexpected surge in demand since the COVID-19 pandemic. Owing to social distancing norms, several educational institutions had to cancel physical attendance, resulting in the enforcement of online attendance and coursework. Similarly, several EdTechs offer training and are attempting to hire quality teachers in a highly competitive environment. To keep these activities going, many are keen to bring customers/students onboard, but unaware of the advantages offered by the performance-based affiliate channels.
How much has the online education market grown?
The online education industry globally experienced a 71% increase in the number of sales and almost a 9X increase in sales amount in the year 2020 as per Admitad Affiliate Network Stats.
Admitad Affiliate data further indicates
