Guide Pest Control & Google Ads Pay Per Call Guide 2025

[Marketcall]

Hey Affiliates!
We’re excited to share our new case study and guide on Pest Control offers — one of the top-performing niches in home services. With easy campaign approval, high conversion rates, and strong seasonal demand, this vertical is perfect for both beginners and experienced affiliates.
Let’s dive into how to crush it with Google Call-Only Ads and maximize your ROI this summer.

What is Pest Control & How Seasonality Affects Performance​

Pest control services help homeowners and renters deal with infestations ranging from ants to mice. The demand for these services spikes during the summer months — especially May through September — making it the perfect time to ramp up your campaigns.

• Summer: Peak season, high demand, bigger ad budgets.
• Spring & Fall: Moderate traffic, limited caps for proven affiliates.
• Winter: Campaigns usually paused due to low demand.

Pro Tip: Start building and testing your ads before summer to optimize in time for peak season.
Some popular pests in this niche here are ants, spiders, cockroaches, house crickets, mice, rats, earwigs, silverfish, clothes moths, centipedes and millipedes. Even more here - in our pest control offer bundle we have an offer on wildlife removal where accepted pests are those