I know optimization / testing is the most important part of affiliate marketing, but I would like to ask you guys how to start optimization process REALLY effectively.
- For how many conversions do you wait to start optimization process? When 10 conversions are made, there is a temptation to start optimization, but imo it's too early. So how many it should be? 30, 50, 100, 500?
- How often are you changing ads? Best practice says that ads should be changed 2x a week, but if ads are converting and CTR are good is there any reason to change it?
- Which part of ad is the most important from your experience? Image, title, subtitle, your domain?
- What would you do if you have ad which have high CTR, but negative ROI? Are you changing ads or changing offer?
- Which factors in your opinion are the most important in optimization process? OS, bid, zone id's, time of the day? Which one really matters? For example I can do an assumption that 7-9AM are the best time of the day, because I have the highest CR / CV, but how many conversions within this time span should
