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Newbie Month 2 Summary (Full Ad Funnel)

tomww

Contributor
Joined
Mar 26, 2026
Messages
97
Time flies — my second month is already over. In month one I lost $9 overall; this month I feel like I gained a lot. So I decided to write up the ad funnel I ended up with: partly to lay out a complete ad workflow I can call my own and make my process more systematic, and partly because I'd love for people to point out anything that could be optimized 🙏


What I Did in August​


  • Traffic: PropellerAds (PopUnder), bidding with CPA Goal
  • Offer: FIX CPL — my only main line, campaign "002": two GEOs (open-zone sweep + whitelists)
  • Lots of failed experiments, all stopped and closed at a loss: multi-GEO sweeping, new offer tests, different-browser tests, CPM lock tests, OS-version tests... 💸
  • Biggest turning point: Aug 21 — new links + dropped the tracker, went direct → first day +52.5% (single-day profit +$33.66, my all-time high), CR went from 0.5–0.8% to 1%+ 🚀

August Numbers​


Item​
Amount​
Revenue​
$1,331.75
Spend​
$1,235.47
Profit
+$96.28

💰 Note: I only actually deposited $1,150 in August (plus $115 in PropellerAds bonus credit).
Out-of-pocket basis: $1,150 in → $1,331.75 revenue = $181.75 profit

Much of that comes from the PropellerAds bonus credit saving me budget ❤️ Saved = earned.
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The Ad Funnel I Ended Up With

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