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Monetizer - Whitelisting vs Blacklisting offers

Adsterra

Neil

Grandpa affLIFT
Staff Member
Community Leader
Joined
Dec 1, 2018
Messages
2,994
I have been playing about with Monetizers smartlinks since Christmas (wow that feels such a long time ago now!) and part of the optimisation of links is to obviously filter out non-performers so we can target the wonderful green making ones 🤑

I started out creating a whitelist of offers that were performing well but felt like I had a list that kept growing and my ROI didn't seem to improve much.
So then I tried switching to blacklisting offers that were not performing and it felt like the ROI improved a bit but that could just have been me?

However, with either option, I needed to stay on top of things as offers come and go quicker than {insert appropriate metathor}!

What are your thoughts on this do you whitelist or blacklist?

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