Hi everyone,
I have just started MGID and I am trying to set it up with The Optimizer, I was hoping that someone with experience in both platforms could help me.
The first doubt, is whether to do the campaigns with widget optimization or the new sources optimization option. What are you guys using?
In Revcontent, I use rules to stop widgets that have suspiciously high or extremely low CTRs. The problem in MGID is that the API data (which is what The Optimizer has) is Viewable Impressions and vCTR, I am used to using Total Impressions and Total CTR. I don't quite know how to make the rules with these new metrics. For example:
100 Clicks & AdCTR > 5% = Block
Impressions > 20,000 & AdCTR < 0.01% = Block
What do you think would be suspicious or equivalent values for
I have just started MGID and I am trying to set it up with The Optimizer, I was hoping that someone with experience in both platforms could help me.
The first doubt, is whether to do the campaigns with widget optimization or the new sources optimization option. What are you guys using?
In Revcontent, I use rules to stop widgets that have suspiciously high or extremely low CTRs. The problem in MGID is that the API data (which is what The Optimizer has) is Viewable Impressions and vCTR, I am used to using Total Impressions and Total CTR. I don't quite know how to make the rules with these new metrics. For example:
100 Clicks & AdCTR > 5% = Block
Impressions > 20,000 & AdCTR < 0.01% = Block
What do you think would be suspicious or equivalent values for
