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Meta’s Ad Library is a proprietary tool that allows users to browse advertisements running across platforms within the company’s ecosystem (Facebook, Instagram, Messenger, Audience Network). While designed primarily for transparency, this tool can be a valuable asset for affiliate marketers when used strategically. However, many do not fully understand how to leverage it for optimal results.
This article outlines how to use the Facebook Ad Library quickly and efficiently, highlighting several less obvious features that can significantly enhance your workflow.
Using Keywords in Search Queries
The Ad Library’s search capabilities are surprisingly effective, even when the searched term does not appear in the ad’s headline, description, or media file. For example, a search for plinko will display creatives related to various crash games, while the keyword casino will surface gambling-related creatives even if the word is not explicitly mentioned.
It is likely that Meta employs AI-based recognition to deliver relevant results, which works to the advantage of affiliate marketers.
For a comprehensive search, it is recommended to use a mix of 6–8 keywords — both broad terms (e.g., casino, free spins) and more specific ones (e.g., plinko, chicken road, aviator).
