Case Study Joey Babineau optimizes US McAfee campaign to profitability with the help of Zeropark support teams

[Zeropark]

Hey guys!

Discover how through optimization Joey Babineau managed to find profitable targets in Zeropark while testing a Push campaign with a McAfee antivirus offer.

Key Takeaways​

• Upping the bids on the target level up to even $0.9 CPC allowed Joey to become more competitive on the 22 best-performing targets
• The best targeting combination for the McAfee US campaign is desktop, Windows 10 for Chrome, and Edge browsers
• 40% of conversions came from Florida and Connecticut
• Nebraska, Connecticut, District of Columbia, Louisiana, and Alabama offered the highest ROIs
• Custom RBO rule paused over 20 unproductive targets
• During the testing phase, only 0.26434% of unique clicks were flagged as suspicious by the Voluum tracker

Challenges​

As Joey’s primary goal was to find the best targets for his antivirus campaign, the main focus was to cut down sources that did not