- Joined
- May 3, 2018
- Messages
- 604
Hi guys!
Since the in-app native is still a relatively new Zeropark ad format we thought you might appreciate some optimization tips! We’ve looked through the community and gathered the best advice from those who optimized their in-app native campaigns to profitability.
Community tips on how to run in-app native ads.
1. Research the offers thoroughly
The best performing verticals for in-app native are binary/trading, gambling and e-commerce. However, it’s best to check in with both your affiliate network and traffic source reps to compare their best performing offers.
2. Use spy tools.
They are especially helpful in researching the market. Find out what kind of creatives have been running the longest and what are getting the most clicks. Don’t choose the easy option of copycatting, though. Put in more effort - use tried and tested methods but make your creatives unique!
3. Watch out for creative fatigue!
Switching up creatives is especially important in Letgo traffic as the user base gets to see your creatives a lot while scrolling through the app for hours.
4. Engage users with your pre-landers.
Landers need to convince users to convert and what is a better way to do that than by describing
Since the in-app native is still a relatively new Zeropark ad format we thought you might appreciate some optimization tips! We’ve looked through the community and gathered the best advice from those who optimized their in-app native campaigns to profitability.
Community tips on how to run in-app native ads.
1. Research the offers thoroughly
The best performing verticals for in-app native are binary/trading, gambling and e-commerce. However, it’s best to check in with both your affiliate network and traffic source reps to compare their best performing offers.
2. Use spy tools.
They are especially helpful in researching the market. Find out what kind of creatives have been running the longest and what are getting the most clicks. Don’t choose the easy option of copycatting, though. Put in more effort - use tried and tested methods but make your creatives unique!
3. Watch out for creative fatigue!
Switching up creatives is especially important in Letgo traffic as the user base gets to see your creatives a lot while scrolling through the app for hours.
4. Engage users with your pre-landers.
Landers need to convince users to convert and what is a better way to do that than by describing
