- Joined
- Oct 15, 2020
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- 44
2020 was a year of messengers. 2021 began with a surge in Telegram popularity. Last week it became the second-most downloaded app in the US. How can publishers benefit from it?
As the Telegram founder Pavel Durov said, 25 million users joined Telegram in three days. So, the overall audience is estimated at 500 million active users per month. Telegram anticipates some very ambitious milestones being hit over the next few years. Many people have a question: is it possible to earn money using Telegram?
Comparing figures over 2019 and 2020 across the Admitad affiliate network, we noticed a positive trend: total sales via Telegram reached over $24.8 million in 2020, which increased more than twice (by 124%) compared to 2019. This is an indicator that the messenger is being used more often as a sales channel.
The most profitable segments are unsurprisingly e-commerce and finance. Among the top-selling product categories are goods from China, digital and household appliances. Consumers are adapting to a new reality and turning to online shopping. Telegram has become one of the other platforms for commerce.
State lockdowns and stay-at- home orders affected consumer demands to buy more digital and household appliances.
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As the Telegram founder Pavel Durov said, 25 million users joined Telegram in three days. So, the overall audience is estimated at 500 million active users per month. Telegram anticipates some very ambitious milestones being hit over the next few years. Many people have a question: is it possible to earn money using Telegram?
Comparing figures over 2019 and 2020 across the Admitad affiliate network, we noticed a positive trend: total sales via Telegram reached over $24.8 million in 2020, which increased more than twice (by 124%) compared to 2019. This is an indicator that the messenger is being used more often as a sales channel.
The most profitable segments are unsurprisingly e-commerce and finance. Among the top-selling product categories are goods from China, digital and household appliances. Consumers are adapting to a new reality and turning to online shopping. Telegram has become one of the other platforms for commerce.
State lockdowns and stay-at- home orders affected consumer demands to buy more digital and household appliances.
[ATTACH
