First campaign with push collection negatively impacting conversion rate?

[Luke]

I've been using push collection (*cough* ProPush *cough*) on my landing pages for at least a year now without much thought. ProPush pays so well that it seems like a no brain decision.

But, I'm running a different type of offer than I've ever really run before and I'm noticing that the push collection is actually having a negative impact on the offer conversion rate:

Campaign A:

Campaign B:

Campaign C:

This is all data from the past few hours today and it's probably the offer that is causing this. But, just a reminder to...

ALWAYS BE TESTING

Onward