- Joined
- Feb 16, 2019
- Messages
- 163
Every single time I see an affiliate with a positive bottom line I see that the first thing they try is getting rid of intermediaries at every phase of the process and especially on the buying side. I can not blame them — it is a rational way of thinking from many points of view.
Firstly, it creates a moat around your castle (your business) that will make the life of your competitors much more difficult while conquering your business vertical.
Secondly, it grants you additional control over your business. You know where the traffic coming from, you know whom you are selling it to. And it is not only fair from a business perspective. You can also have more technical control over how you run things — no random redirects, not unreliable tracking software, etc. Having control over something means paying for your own mistakes, not for someone else’s.
Control is good, but it is worth nothing if the business you control does not generate profits. “Your margin is my opportunity” as Jeff Bezos allegedly said once, describes it all in one sentence. So the third and the most obvious reason to start buying directly is to get
Firstly, it creates a moat around your castle (your business) that will make the life of your competitors much more difficult while conquering your business vertical.
Secondly, it grants you additional control over your business. You know where the traffic coming from, you know whom you are selling it to. And it is not only fair from a business perspective. You can also have more technical control over how you run things — no random redirects, not unreliable tracking software, etc. Having control over something means paying for your own mistakes, not for someone else’s.
Control is good, but it is worth nothing if the business you control does not generate profits. “Your margin is my opportunity” as Jeff Bezos allegedly said once, describes it all in one sentence. So the third and the most obvious reason to start buying directly is to get
