Guide Digital Advertising Overview: Vietnam (by MGID)

Geozo

MGID

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GENERAL INFO
  • Today Vietnam is a lower-middle income country in the South East Asia region with 6,8% GDP growth rate;
  • GDP per capita was $2551 in 2018. It’s expected to grow and reach $3931 by 2024;
  • Salaries in Vietnam vary between $ 101,27 per month (minimum salary) to $ 3313,15 per month (maximum salary). The median monthly salary is $ 725,76;
  • Vietnam’s population reached 97,429,061 in 2019 compared to 91M in 2013 and is expected to expand to 120 million by 2050;
  • There are 54 ethnic groups within the country. The most major ethnic group is Kinh (Viet) - 85.7%.
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DEVICE’S USAGE


Device’s usage is the following: 72% smartphone, 43% laptop or desktop and 13% tablet.
Average daily time spent using the internet via the device is 6 hours 42 minutes.

E-COMMERCE VALUE
  • Revenue in the eCommerce market amounts to US$2,709m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 13.8%, resulting in a market volume of US$4,537m by 2023.
  • 51,1M people purchase goods via e-commerce;
  • Average annual revenue per user of consumer goods e-commerce (ARPU) is
 
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