Guide Digital Advertising Overview: Italy (by MGID)

[MGID]

GENERAL INFORMATION

• Italy is the third largest country in the Eurozone with a 42 076 US$ per capita GDP. The economy is stagnating with a GDP growth rate at 0.6%;
• It is the fourth most populous member state of the European Union with a population of 59,221,785;
• Italian is the official language. Keep it in mind while mastering campaigns. It’s better to use the national language rather than English in Italy;
• The three largest cities include Rome (2.8 million), Milan (1.3 million) and Naples (1 million);

Now, let’s figure out some features of the Italians.

According to the 2015 statistics, 48.0% of single people are over the age of 65, of which 61.6% are women and 29% are men. On the whole, the aging population drives greater demand for products and services. As we mentioned above, currently the median age is 46,3 and it’s expected to reach 50 years by 2030. It is useful to know that 40.9% of women in the age of 65-74 years are overweight and 76.9% of them are constant drug consumers. So you see that nutraceuticals product can work very well for the Italian market.

Italians