Cpamatica × Point2Web: TikTok Smart+ Case Study (Dating Web Lead → Purchase Funnel)

[Cpamatica]

Hey everyone
We’re sharing a practical collaboration case on scaling a Dating Web Product (Lead → Purchase funnel) with TikTok Smart+.

Who’s who + Product Overview
Cpamatica — Affiliate Network (partner-first)
Offer matching, testing caps, personal AM support, purchase-performance optimization.

Point2Web — Performance marketing partner
Creative + advertising + performance support focused on user acquisition & engagement.

Product setup
Vertical: Online Dating (Web)
Model: Lead gen → Paid subscription
GEOs: Tier-1 (US, UK, CA, AU)
Audience: 25–45+, intent-driven users
Traffic source: TikTok Ads (Smart+)

Challenge + Goal
Before scaling on TikTok, the team faced: high competition, skepticism around TikTok for dating web performance, the need to scale without losing lead quality, and creative fatigue + CPA instability at higher budgets.

Goal: build a scalable, predictable Smart+ system that delivers stable leads and paid users.

Funnel Structure + AM support
We built a TikTok-optimized funnel focused on lead quality + downstream purchase performance (not just CPL):
Smart+ Ad → Pre-lander/Quiz → Registration (Lead) → Email + Push follow-ups → Paid subscription offers

At this stage, Cpamatica AM support helps:

• pick top dating offers for testing
• secure the needed caps
• choose what works best on similar TikTok acquisition

This aligns traffic testing with monetization from day one.

TikTok Setup + Budget Scaling
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