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CPA Goal - Slightly Confused

Adavice DSP

CyberRank

Lurker
Joined
Jul 16, 2023
Messages
18
Hi all

I've had a hunt around the forum for info but can't find much on this one, it also might be a easy question / answer.

I'm using PA for traffic, with a popunder/direct link - I'm getting conversions, not many but at least breaking even which is good, but my understanding on how the CPA Goal works is confusing me (might be easy I know).

I have a DOI with around a $3.75 for conversion, and going on what PA gave me as a suggestion to set as my CPA Goal, I have placed in around 80% of the CPA networks payout on the offer (the $3.75) - so I am set at 2.600.

Does this sound right, should it be lower and tested first before upping it...?

Does anyone have a 'goto' start on the goal, or how much people place down, or how they work it out (what to look at for on the traffic before
 
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