[Case Study] Utility app owner got a 27% ($12 416) increase on his main offer campaign. The ProPush case study

[ProPush]

Today we share our partner’s real story as an app owner. He used ProPush for the first time and achieved 27% of extra monetization on his main offer. How did he do that?

The partner performs both as a publisher and advertiser for his app. His app allows ad placement on an in-app ad platform, and he runs advertising campaigns there to promote the Utility via a PropellerAds network.

Offer details:

• Offer: Utility App
• GEOs: IN, US, ZA, VN, DE, GB, IT, ID, AR, MY
• Conversion type: Install
• Pricing model (ProPush side): RevShare (СPM)

At first the numbers were not that impressive and he decided to test a solution: an hour delay before the first push notification.

As a result he got:

• The full cost of paid PropellerAds traffic was $46,141.45
• The revenue from ProPush turned out to be $12,416.289

The ProPush revenue made up 27% of the whole traffic price. Impressive, right?

The secret is all about the details. Stats and tests helped our partner to increase the profit. The most amazing thing about it is that he didn't spend too much time and