- Joined
- Feb 26, 2019
- Messages
- 646
Every single one of you has probably heard about the infamous iOS 14.5 changes, IDFA, Facebook conflict and so on and so on…
The way we have adapted to these changes is by expanding our integration with one of our partners – AppsFlyer.
Appsflyer is a mobile attribution platform, so in other words they are tracking what happens inside apps. They cover around 75% of the total market share.
Thanks to their framework, “aggregated advanced privacy” which is based on probabilistic modelling, Appsflyer can attribute conversions without IDFA. While in mobile attribution IDFA is the key, in the tracker-world the most important element is click id.
The essential part of this integration between Voluum and AppsFlyer is the ability to get Appsflyer data and attribute it to the right campaign, without the click id.
We’re the only tracker on the market that supports tracking this way – and Appsflyer is only the start of our attribution tool integrations. Stay tuned!
P.S. Appsflyer integration is available on all plans, make sure to check affLIFT discount
Check it out here
The way we have adapted to these changes is by expanding our integration with one of our partners – AppsFlyer.
Appsflyer is a mobile attribution platform, so in other words they are tracking what happens inside apps. They cover around 75% of the total market share.
Thanks to their framework, “aggregated advanced privacy” which is based on probabilistic modelling, Appsflyer can attribute conversions without IDFA. While in mobile attribution IDFA is the key, in the tracker-world the most important element is click id.
The essential part of this integration between Voluum and AppsFlyer is the ability to get Appsflyer data and attribute it to the right campaign, without the click id.
We’re the only tracker on the market that supports tracking this way – and Appsflyer is only the start of our attribution tool integrations. Stay tuned!
P.S. Appsflyer integration is available on all plans, make sure to check affLIFT discount
Check it out here
