- Joined
- Jun 11, 2018
- Messages
- 335
We dug into 611,000 weight loss ads running on Meta to find the winning creatives, dominant domains, and which affiliate networks are getting the most traction right now.
Key Takeaways: Weight loss is one of the most crowded verticals on Meta right now, with over 611,000 ads tagged in the last 30 days. Weight loss patches are the dominant product format across virtually every domain and network we analyzed. BuyGoods is outpacing both ClickBank and Digistore in affiliate volume by a wide margin, and a handful of specific domains control most of the activity on each network.
Watch the full tutorial on YouTube:
Weight loss is not just competitive on Meta — it’s borderline absurd. When we pulled the data in AdPlexity Social, the vertical filter returned 611,000 ads in the last 30 days alone. That makes it one of the top categorized verticals on the platform, ahead of skincare, finance, and things we track.
But raw volume doesn’t tell you much on its own. What actually matters is where the money is going, which creatives are winning, and which offers are getting the most traction. So we dug in.
Key Takeaways: Weight loss is one of the most crowded verticals on Meta right now, with over 611,000 ads tagged in the last 30 days. Weight loss patches are the dominant product format across virtually every domain and network we analyzed. BuyGoods is outpacing both ClickBank and Digistore in affiliate volume by a wide margin, and a handful of specific domains control most of the activity on each network.
Watch the full tutorial on YouTube:
But raw volume doesn’t tell you much on its own. What actually matters is where the money is going, which creatives are winning, and which offers are getting the most traction. So we dug in.
