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4 Mistakes Affiliate Marketers Make When Working With Direct Advertisers And How To Avoid Them

CrakRevenue

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Many of our managers often get asked whether it's better to work directly with an advertiser or go through affiliate networks. In this article, we're going to share our perspective on this matter, which could benefit many affiliate marketers.

When affiliate teams or individual affiliates realize they can work without intermediaries, they often seek direct advertisers. This opens up a new world for affiliates: no commissions, faster support, exclusive offers, and higher earnings potential. However, it’s not all roses. There are several mistakes that affiliates make when working with direct advertisers and in this article, we are going to address the 4 biggest ones.
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Let's start with an interesting real-life story. There was a team that wanted to work directly with an advertiser in India. They were unsure of how successful it would be, so they decided to play it safe and work with a lesser-known Indian advertiser. If things didn't go well, they hoped their failure would go unnoticed.

The Indian advertiser sent them a "cooperation terms" document in Hindi. They used Google Translate to understand it, discussed the details, and reached an agreement. Feeling optimistic about their success, they eagerly sent traffic and looked
 
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