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- Sep 7, 2018
- Messages
- 197
2026 isn’t “business as usual” for digital advertising — it’s the year a lot of old rules finally stop working. Join us for a live, no-slides, no-fluff conversation where Sergio and Tadej unpack what’s actually changing in AdTech next year (and what’s just buzz).
What we’ll get into (candidly):
- Performance vs. Branding
They’re not separate anymore. Shrinking budgets, tougher scrutiny, and AI-driven optimization are forcing every impression to prove value — and reshaping what “brand campaigns” even mean. - Attention, Not Impressions
Reach is cheap. Real attention is rare. We’ll talk about how advertisers and publishers should rethink success metrics in 2026. - Publishers in the Age of Zero-Click
When traffic from search and social stalls, how do you protect revenue? Expect real talk on context, diversified monetization, and smarter AI use. - AI that Helps vs. AI that Hurts
Where AI genuinely improves campaigns (bidding, creative, audiences, workflows) — and where black-box automation quietly wastes budget or damages trust.



