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🚨 Webinar: 2026 AdTech Trends: A Brutally Honest Breakdown of What’s Changing

MGID

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🔥 Fireside Chat with Sergio Vives (VP of Publisher Development) & Tadej Pavlic (Head of Product – Advertisers)

2026 isn’t “business as usual” for digital advertising — it’s the year a lot of old rules finally stop working. Join us for a live, no-slides, no-fluff conversation where Sergio and Tadej unpack what’s actually changing in AdTech next year (and what’s just buzz).

What we’ll get into (candidly):​

  • Performance vs. Branding
    They’re not separate anymore. Shrinking budgets, tougher scrutiny, and AI-driven optimization are forcing every impression to prove value — and reshaping what “brand campaigns” even mean.
  • Attention, Not Impressions
    Reach is cheap. Real attention is rare. We’ll talk about how advertisers and publishers should rethink success metrics in 2026.
  • Publishers in the Age of Zero-Click
    When traffic from search and social stalls, how do you protect revenue? Expect real talk on context, diversified monetization, and smarter AI use.
  • AI that Helps vs. AI that Hurts
    Where AI genuinely improves campaigns (bidding, creative, audiences, workflows) — and where black-box automation quietly wastes budget or damages trust.

🔈 Format​

No decks. No scripted keynotes. Just a live, conversational discussion + open Q&A at the end.

👥 Who should​

 
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