Case Study ✅ Galaksion Audience Targeting Test (New vs Regular vs Old)

[dood]

In my last case study, I’ve tested how frequency capping can affect your conversion rate. This time, I’ve decided to test audience targeting:

I want to see what conversion rate I can expect for each audience group. For this test, I’ll use 1 zone in 1 geo, with CPM bidding (same bid for all tests). Frequency capping will be set to 3/24.

Let’s go!


DAY 1 - New Audience

Visits: 240

Unique Visits: 178

Unique Visits %: 74.17%

Conversions: 14

Conversions Change: n/a

CV: 5.833%

CV Change: n/a

Cost: $0.28

CPA: $0.0200

CPA Change: n/a

Only 14 conversions on the first day, targeting only the New audience. Not much traffic as you can see. CV was nice - 5.833%. My CPA was $0.02.


DAY 2 - Regular Audience

Visits: 4,987

Unique Visits: 2,648

Unique Visits %: 53.10%

Conversions: 190

Conversions Change: 1257.14%

CV: 3.810%

CV Change: -34.68%

Cost: $5.74

CPA: $0.0302

CPA Change: 51.05%

On the 2nd day of the test, I got way more traffic. I was targeting Regular audience this time. Got 190 conversions, but CV dropped to 3.810%. My CPA on the 2nd day was $0.0302 -