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  1. FIFA Club World Cup 2025: a summer traffic play worth testing?

    FIFA Club World Cup 2025: a summer traffic play worth testing?

    Quick reminder for anyone lining up June/July campaigns: the FIFA Club World Cup 2025 (June 15 – July 13) is shaping up as a sneaky-big traffic spike. Why we’re paying attention What’s new Why it matters to affiliates 32 teams (not 7) More matches = more global eyeballs & GEOs (EU, LATAM...
  2. [Case Study] 9.8% CTR on Telegram Mini App

    [Case Study] 9.8% CTR on Telegram Mini App

    Today we’re sharing a case that might be useful if you’re testing Telegram Ads traffic—or thinking about it. One of our partners ran a campaign for a Telegram-based iGaming mini app and hit a 9.86% CTR with no optimization or postback. Here’s the breakdown: Overview This campaign focused on a...
  3. How One Affiliate Achieved x18 Conversions with Telegram Ads: A Case Study

    How One Affiliate Achieved x18 Conversions with Telegram Ads: A Case Study

    Scaling affiliate campaigns takes constant testing. In this case study, we’ll analyze how one advertiser optimized their strategy, tested different ad formats, and achieved 18x conversions with Telegram Ads. By experimenting with multiple ad formats and adjusting targeting, they unlocked new...
  4. The Future of In-App Experiences is Here: A Guide to Telegram Mini Apps

    The Future of In-App Experiences is Here: A Guide to Telegram Mini Apps

    You probably think that Telegram is just a run-of-the-mill messaging app, just like WhatsApp or Facebook Messenger. You use it to send messages and funny memes to your friends, and that’s about it. Right? Well, not exactly. Sure, while it is a messaging app, that’s the least impressive thing...
  5. PropellerAds Case Study: How OnClick Ads Drove Conversions for an AI Companion App

    PropellerAds Case Study: How OnClick Ads Drove Conversions for an AI Companion App

    Ah, AI companions, a phrase that would have people rolling their eyes not too long ago seems to be on everyone’s lips nowadays. But the thing is, these companions have been around longer than you might realize - in fact, they existed as early as the 1960s when developers created ELIZA and PARRY...
  6. Ask media buyers: Do I need a media plan?

    Ask media buyers: Do I need a media plan?

    "Make a media plan first." That's advice you'll likely hear from seasoned affiliate marketers, like those in our Telegram chat. However, we've found that many beginners in media buying aren't sure what a media plan even is. So we're here to clear things up. With input from some of the best...
  7. High-Ticket Affiliate Marketing: Way to Luxury or Just a Hassle?

    High-Ticket Affiliate Marketing: Way to Luxury or Just a Hassle?

    What if you could earn a commission of $1000 instead of just $10? It seems like a stretch, but it's possible when you're dealing with high-ticket affiliate marketing. You may have heard people say that affiliate marketing can’t make you rich, but what they don’t know is that the price and...
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