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How do you scale an iGaming campaign in Southeast Asia without sacrificing CPA? A recent case demonstrates how a straightforward funnel, consistent optimization, and a volume-first approach generated 637K conversions and $222K in revenue. In Q1 2026, the campaign focused on a simple principle...

A 5-rule optimization approach that helped turn unstable tracking and shifting KPIs into consistent deposit volume within 3 months. Anyone running traffic to iGaming apps knows the scenario: tracking inconsistencies, disappearing data, broken in-app events, app-side issues, and KPIs changing in...

What happens when a profit-oriented advertising platform encounters a funnel leak before the offer page? They come up with exclusive Interactive Ads. That’s exactly what PropellerAds did to fix the problem of too many uninterested users. Now, instead of paying for users who have no intent to...

Chinese New Year, often referred to as the Spring Festival, is a traditional 15-day holiday rooted in ancient agricultural cycles. For centuries, it has marked the transition from winter to spring — a symbolic reset point. Traditionally, this period is associated with clearing out bad luck...

If you’re looking for a new performance strategy to push eCommerce, we believe that Vietnam + TikTok Shop is a combo you should test. Vietnam’s social commerce market is projected at around $5B in 2025 with double-digit growth through 2030. TikTok Shop VN is one of the main growth engines here...

PropellerAds presents a few updates that make campaign setup and optimization much easier! If you’re running multiple GEOs, testing new angles, or just tired of repeating the same steps manually, these changes are genuinely useful. Here’s a clear rundown of what changed and how you can use it...

If you’ve ever compared conversion numbers between your tracker, affiliate network, and traffic source, and thought, “These don’t add up”, you’re not imagining things. Tracking discrepancies are real. Even with solid tools like S2S postbacks and advanced trackers, you’ll usually see some...

Scaling eCommerce campaigns while keeping ROI stable is a challenge for most affiliates. Rising acquisition costs, inconsistent traffic quality, and the risk of over-optimization often cut into profit margins. This case study shows how a media buying agency used Push ads + some additional...

Quick reminder for anyone lining up June/July campaigns: the FIFA Club World Cup 2025 (June 15 – July 13) is shaping up as a sneaky-big traffic spike. Why we’re paying attention What’s new Why it matters to affiliates 32 teams (not 7) More matches = more global eyeballs & GEOs (EU, LATAM...

Today we’re sharing a case that might be useful if you’re testing Telegram Ads traffic—or thinking about it. One of our partners ran a campaign for a Telegram-based iGaming mini app and hit a 9.86% CTR with no optimization or postback. Here’s the breakdown: Overview This campaign focused on a...

Scaling affiliate campaigns takes constant testing. In this case study, we’ll analyze how one advertiser optimized their strategy, tested different ad formats, and achieved 18x conversions with Telegram Ads. By experimenting with multiple ad formats and adjusting targeting, they unlocked new...

You probably think that Telegram is just a run-of-the-mill messaging app, just like WhatsApp or Facebook Messenger. You use it to send messages and funny memes to your friends, and that’s about it. Right? Well, not exactly. Sure, while it is a messaging app, that’s the least impressive thing...

Ah, AI companions, a phrase that would have people rolling their eyes not too long ago seems to be on everyone’s lips nowadays. But the thing is, these companions have been around longer than you might realize - in fact, they existed as early as the 1960s when developers created ELIZA and PARRY...

"Make a media plan first." That's advice you'll likely hear from seasoned affiliate marketers, like those in our Telegram chat. However, we've found that many beginners in media buying aren't sure what a media plan even is. So we're here to clear things up. With input from some of the best...

What if you could earn a commission of $1000 instead of just $10? It seems like a stretch, but it's possible when you're dealing with high-ticket affiliate marketing. You may have heard people say that affiliate marketing can’t make you rich, but what they don’t know is that the price and...