Scaling affiliate campaigns takes constant testing.
In this case study, we’ll analyze how one advertiser optimized their strategy, tested different ad formats, and achieved 18x conversions with Telegram Ads.
By experimenting with multiple ad formats and adjusting targeting, they unlocked new traffic opportunities that led to better engagement and lower CPA.
The result?
18x more conversions and a significantly higher CTR compared to their initial push traffic campaign.
In this breakdown, we’ll explain the campaign setup, targeting strategy, and performance comparisons to uncover actionable insights for affiliates.
An example of the creative style this partner used with Telegram ads. Source: propellerads.com
This campaign used both In-Page Push (IPP) and Telegram Ads to create a two-stage funnel:
The data shows that Telegram Ads significantly improved performance when added to the mix.
However, to further isolate its impact, the advertiser also compared two standalone Telegram ad campaigns:
This analysis revealed that Telegram Ads 2 had a higher CTR but a lower volume of impressions, suggesting that different creative and bidding strategies influenced engagement levels.
IPP and Telegram ad campaigns targeted several GEOs, with adjusted cost-per-action rates by location. They increased cost-per-action rates for one of their campaigns (Campaign 2), which positively affected Nigeria(NG), Bangladesh (BD), Pakistan (PK), and Indonesia (ID), as seen in the table below.
Ready to try Telegram Ads? Do it now!
In this case study, we’ll analyze how one advertiser optimized their strategy, tested different ad formats, and achieved 18x conversions with Telegram Ads.
By experimenting with multiple ad formats and adjusting targeting, they unlocked new traffic opportunities that led to better engagement and lower CPA.
Case study summary
An advertiser running a Telegram-based mini app in the finance niche initially relied on In-Page Push (IPP) ads to drive traffic. While this strategy delivered engagement, conversions plateaued. Seeking a better way to scale, they tested Telegram Ads, a new ad format designed to reach highly engaged Telegram users.The result?
18x more conversions and a significantly higher CTR compared to their initial push traffic campaign.
In this breakdown, we’ll explain the campaign setup, targeting strategy, and performance comparisons to uncover actionable insights for affiliates.
Campaign setup and strategy
- Vertical: Finance
- Budget: $200 per day, per campaign
- Pricing model: CPA goal
- Targeting
- Language: English
- Platforms: Android, iOS, Windows, Linux, MacOS (each platform targeted separately)
- Devices: Minimal device targeting so the team could assess all traffic performance first.
GEOs: Targeted multiple geographies.
The offer: What did they promote?
The partner promoted a Telegram mini app in the finance niche. Users could plant and harvest crops to earn in-game tokens in the app. Telegram ads were a natural fit as a traffic source since they focus on user interaction.An example of the creative style this partner used with Telegram ads. Source: propellerads.com
This campaign used both In-Page Push (IPP) and Telegram Ads to create a two-stage funnel:
- IPP Ads directed traffic to the Telegram mini app, acting as an initial acquisition channel.
- Telegram Ads engaged these users further with native creatives inside the Telegram ecosystem, resulting in higher conversions.
Performance breakdown: In-Page Push vs. Telegram Ads
To evaluate performance, the advertiser tested two campaigns:- Campaign 1: In-Page Push Ads Only
- Campaign 2: In-Page Push Ads + Telegram Ads
| Campaigns | Impressions | Conversions | CPM | CTR |
|---|---|---|---|---|
| Campaign 1 | 2,003,229 | 1,524 | 0.045 | 2.387 |
| Campaign 2 | 2,612,741 | 679 | 0.021 | 2.544 |
The data shows that Telegram Ads significantly improved performance when added to the mix.
However, to further isolate its impact, the advertiser also compared two standalone Telegram ad campaigns:
| Campaigns | Impressions | Conversions | CPM | CTR |
|---|---|---|---|---|
| Telegram Ads 1 | 9,080,458 | 18,921 | 0.11 | 2.77 |
| Telegram Ads 2 | 830,873 | 4,272 | 0.429 | 5.204 |
This analysis revealed that Telegram Ads 2 had a higher CTR but a lower volume of impressions, suggesting that different creative and bidding strategies influenced engagement levels.
Geographical performance insights
The advertiser fine-tuned their CPA rates based on regional performance. Nigeria (NG) stood out as the top-performing GEO, prompting an increase in bid rates, which led to higher impressions and conversions.| GEO | Impressions | Conversions | CPM | CTR |
|---|---|---|---|---|
| NG | 12,207,842 | 24,021 | 0.121 | 2.886 |
| IN | 1,323,554 | 348 | 0.013 | 2.634 |
| PK | 399,895 | 5 | 0.05 | 2.529 |
| ID | 232,001 | 8 | 0.003 | 1.184 |
| BD | 38,834 | 3 | 0.011 | 1.439 |
Targeting
This partner targeted English-language users on mobile and desktop, with minimal device targeting. We can see the results of their OS targeting in the table below:| OS | Impressions | Conversions |
|---|---|---|
| Android | 11,899,655 | 23,717 |
| iOS | 1,131,026 | 1,482 |
| Windows | 1,129,063 | 30 |
| Linux | 69,241 | 145 |
| Mac OS | 99,506 | 38 |
IPP and Telegram ad campaigns targeted several GEOs, with adjusted cost-per-action rates by location. They increased cost-per-action rates for one of their campaigns (Campaign 2), which positively affected Nigeria(NG), Bangladesh (BD), Pakistan (PK), and Indonesia (ID), as seen in the table below.
| GEO | Campaign 1 (without Telegram Ads) rates | Campaign 2 (with Telegram Ads) rates |
|---|---|---|
| NG | $0.04 | $0.05 |
| BD | $0.04 | $0.05 |
| PK | $0.03 | $0.05 |
| IN | $0.03 | $0.03 |
| ID | $0.03 | $0.05 |
Why did Telegram Ads outperform In-Page Push?
Affiliates looking to scale campaigns can learn from these three key takeaways:- Higher engagement - Telegram Ads appear natively inside Telegram, making them less disruptive and more appealing.
- Audience-platform fit - Users on Telegram are already accustomed to mini apps, making this traffic source highly relevant.
- Scalable traffic potential - With multi-GEO targeting and CPA adjustments, this campaign reached a wide audience at a controlled cost.
Key takeaways for affiliate marketers
This case study demonstrates the potential of Telegram Ads as a high-ROI alternative to traditional push traffic. The key lessons for affiliates include:- Test multiple ad formats together - Layering push traffic with Telegram Ads created a stronger conversion funnel.
- Adjust CPA rates based on GEO performance - Higher bids in strong-performing regions maximized returns.
- Track and optimize engagement - Higher CTRs in Telegram Ads suggest better user intent and interaction.
Ready to try Telegram Ads? Do it now!
