Quick reminder for anyone lining up June/July campaigns: the FIFA Club World Cup 2025 (June 15 – July 13) is shaping up as a sneaky-big traffic spike.
Although it obviously has HUGE potential, there are a few caveats that may affect viewership and traffic:
But, in all seriousness, there are plenty of verticals to test, formats to try, and creatives to prepare:
If you’ve got the budget ready, this could be the summer push that prints some green.
Anyone else queuing up campaigns for it? Launch a campaign with PropellerAds!
Why we’re paying attention
| What’s new | Why it matters to affiliates |
| 32 teams (not 7) | More matches = more global eyeballs & GEOs (EU, LATAM, Africa, etc.) |
| Free worldwide online streaming | Fans will be online anyway, even if the TV is free. Online streaming means that we’ll have younger viewers = mobile, click-happy. |
| Summer slot | Less ad clutter than December. Your bids may stretch further. |
| Hosted in the USA | Tier-1 traffic, plus sports-betting-friendly states. |
| Underdogs vs giants from day one | Upsets = social buzz = rapid spikes you can ride. |
But there are a few caveats…
We can’t predict a 100% successful event because this is the first time the FIFA Club World Cup 2025 will run with this format. Bottom line: there’s no actual data to compare to.Although it obviously has HUGE potential, there are a few caveats that may affect viewership and traffic:
- Star-player fatigue → possible injuries → interest dip (or bigger drama… ?
). - US time zones may be awkward for EU/Asia live viewers.
- Brand-new format = zero historical data. Take nothing for granted.
- Treat it like any fresh traffic source: test small, scale fast.
What should media buyers do?
Run ads, of course!But, in all seriousness, there are plenty of verticals to test, formats to try, and creatives to prepare:
| Recommendation | |
| Verticals to test |
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| Winning formats |
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| Creative approach |
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Some notes on creatives…
While formats like Popunder ads don’t require landing pages or creatives, other formats do. For example, if you choose Telegram ads, you’ll still need creatives. Here are some notes and examples of ad creatives in Telegram Mini Apps:Are you in?
June heat + 32-team format + free streaming = perfect storm of eyeballs.If you’ve got the budget ready, this could be the summer push that prints some green.
Anyone else queuing up campaigns for it? Launch a campaign with PropellerAds!
