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Thomas Owen on EPC testing across networks, playing the long game with JVs, and why story beats deepfakes in a winning VSL. If you are an affiliate marketer looking for winning offers to promote on Facebook, here is how someone running an eight-figure business actually does it. Thomas Owen has...

Key Takeaways The AdPlexity Social API and MCP are live for every user on every plan, no upgrade or extra charge required. Every account gets 5,000 credits a month, and pulling one ad or one landing page costs exactly one credit per request. The MCP connects the platform directly to Claude Code...

If you promote affiliate offers on Meta, the most frustrating thing about ad intelligence tools has always been the same: you can find individual ads, but you cannot see the full picture of what is winning across an entire offer. You are looking at creatives one at a time while the actual signal...

Twelve years ago, Manik Sharma was doing what most affiliates do. Waking up every morning, finding an offer, running traffic, and starting over the next day. He was good at it. But he watched the brands he was sending traffic to, companies he had personally taught what a postback was, turn into...

Key Takeaways Alex Shkarupa has been at Marketcall since the Pay Per Call channel was a niche corner of affiliate marketing. Ten years later, he is running a seven-person in-house media buying team, adding an AI layer to their operations, and finding serious ROI on traffic sources most...

How the affiliate model is being rewired, and what to do about it before the broker era ends completely The broker era in affiliate marketing is ending. Not slowly, not maybe, not in some theoretical future state. It's happening now, in the consolidation of networks, the rising floor on Meta...

Key Takeaways The search arbitrage space is more competitive than ever, but operators who are still profitable are leaving clear signals in the data. AdPlexity Social's Domain analytics and Arbitrage Keywords views let you see exactly which keywords are growing in ad volume right now, which...

A new podcast for performance marketers who want to hear what is actually working, from the operators running the campaigns. Episode one is out now. If you run paid social for a living, you already know how hard it is to find honest information about what is working right now. Most podcasts in...

Telehealth on Meta is not a trend anymore. It is the dominant paid acquisition channel for a category that includes weight loss, ED, hair loss, anti-aging, testosterone, and general health supplements. The brands buying the most traffic in this space are scaling fast, burning through creatives...

Three months ago, we pulled the first real numbers on the VSL space using the VTurb filter. The dataset was around 400,000 ads. Weight loss owned the space. The biggest single operator was running an apple cider vinegar creative across 59,000 ads. We pulled the same view this week. The numbers...

The Short Version We didn’t redesign AdPlexity Social to make it look better. We rebuilt it because the old workflow was slowing you down. Too many clicks. Too much clutter. Too much context is lost between ads, domains, and pages. If you’ve ever: saved dozens of ads and couldn’t reconnect...

The tech stack signals that separate serious lead gen operators from everyone else Key Takeaways: Roofing, bathroom remodel, and windows together account for about 100,000 active ads on Meta right now. The county-level targeting strategy running across all three is more sophisticated than it...

175,000 diabetes ads indexed on Meta in 30 days. Here's the full breakdown: top funnels, affiliate networks, tech stacks, and creative trends dominating the niche. The diabetes niche on Meta is running at serious scale — 175,000 ads indexed in the last 30 days alone. Two funnel types are doing...

CC submits are getting squeezed — but the sweepstakes ecosystem on Meta is still very much alive. Here's how to cut through the noise and find the campaigns that are actually converting. Sweepstakes has taken a real hit lately. CC submit flows specifically have been getting squeezed hard —...

The "boring" finance niche is more tactically interesting than you'd think — here's what 33,000 ads reveal. Debt relief doesn’t get talked about much in affiliate and media buying circles. It’s not as flashy as ecom, not as controversial as dating or iGaming. But pull it up in an ad...

There are more than 400,000 VSL Meta ads indexed in AdPlexity Social. Here's how to find the ones actually worth studying. Key Takeaways: The VSL space on Meta is far more active than most people realize — there are more than 400,000 ads currently indexed that use VTurb technology, with weight...

We pulled the data from 23,000+ Meta ads. Here's what the real funnels actually look like. Key Takeaways: Most analyses of landing page builders focus on features and pricing. This one looks at actual ad data — specifically, which builders are showing up behind real Meta campaigns, in which...

We dug into 611,000 weight loss ads running on Meta to find the winning creatives, dominant domains, and which affiliate networks are getting the most traction right now. Key Takeaways: Weight loss is one of the most crowded verticals on Meta right now, with over 611,000 ads tagged in the last...

The brands scaling hardest in skincare aren't running the ads you'd expect. Here's what the data actually shows. Key Takeaways: The skincare vertical on Meta is massive — nearly 350,000 ads in 30 days, with almost 50% targeting the US, and Shopify dominating the tech stack. The brands scaling...

Forget searching for keywords. We filtered by "Tracking Tool" to find the raw affiliate campaigns running on RedTrack, Binom, ClickFlare, and many more tracking tools. Key Insights: The Volume: We identified 720,000+ affiliate ads in the last 30 days using known affiliate trackers (RedTrack...