Podcast - Interview with our champion Luke :)

Hi everyone,

I recently sat down with @Luke for a conversation that ended up being one of our favorites so far.

As you all know, Luke has a lot of experience in the affiliate game. And what I liked the most in our talk was Luke's willingness to help others. It didn't seem just talk, but actual things that he does.

Here are the main takeaways that stood out and I definitely recommend watching the full interview because there is a lot more in there:


1. AI agents are already creating campaigns automatically

This was probably the most eye-opening part of the conversation.

Luke walks through exactly how he builds workflows (how he feeds traffic data and offer eCPM data into a spreadsheet, hands it to his AI assistant Jeff, and Jeff creates 10 campaigns via the PropellerAds API in under 60 seconds.)

What used to take 30 minutes now takes less than a minute.

2. Traffic Sources to start with - the affiliate friendly ones

Luke shares why he still recommends PropellerAds, Adcash and other affiliate friendly traffic sources as the starting point for almost every affiliate he speaks to.


3. The 30% ROI rule before scaling

Luke's personal cutoff before he considers scaling any campaign is 30% ROI.

He explains why - and reminds us that a lot of affiliates forget to factor in their tracker, their forum membership, and other tools when calculating whether a campaign is actually profitable enough to grow.

Below 30%? Keep optimizing. Above it? That's when things get interesting.


4. Landing page vs direct link

Luke's take: 7 out of 10 times a landing page will outperform a direct link.

But the more interesting point was this - if you only test the direct link first and skip the landing page, you might kill a perfectly good offer just because it needed something in front of it. Testing both simultaneously from the start gives you real data instead of a false negative.


5. Starting in affiliate marketing

Affiliate marketing is harder than before, your first campaigns probably won't be profitable, and you need at least $100-$200 just to start learning properly.
But the mindset is one important factor.


6. Keeping the human element as AI grows

AffLIFT's rules were recently updated, for the first time in 8 years - specifically to address AI-generated content on the forum.

His position: use AI to help structure or translate your thoughts, but the experience and the knowledge has to come from you. A guide written by someone who actually ran pop ads is worth infinitely more than one generated by ChatGPT.

We think he's completely right on this one.

But I believe you should simply check the interview and you will find it very insightful!

If you want to watch or listen to the full conversation you can find it here:

Watch it on YouTube
Listen on Spotify
Read the article

Enjoy it!

Julia @ CPV Lab
PS: If you want to join me for an interview and share your experience, let me know!

I don't do a ton of podcast/interview type things but when Julia reached out I immediately accepted because Julia has been super supportive of our community for a long time and CPV Lab is OG software

I like the casual conversation style of this discussion. I'm a rambler though and that's something I should work on

I hope you enjoy it!

Luke said:

I don't do a ton of podcast/interview type things but when Julia reached out I immediately accepted because Julia has been super supportive of our community for a long time and CPV Lab is OG software

I like the casual conversation style of this discussion. I'm a rambler though and that's something I should work on

I hope you enjoy it!

Click to expand...

It was great talking to you @Luke !

Thanks for your time and insights!

And for the ones who didn't check the interview yet, here is a small piece of it to see that Luke really cares (and I think everybody can feel that)!