Guide [Case Study] 200 FTD in 30 Days with a Centralized Exchange

[Case Study] 200 FTD in 30 Days with a Centralized Exchange
Hi everyone
Sharing a 30-day performance case from our Centralized Exchange campaign across Korea, Israel, and Australia.
The goal was to test how Moloco, Unity Ads, and AppLovin DSP perform on a high-intent funnel: install → registration → KYC → $100+ deposit.

Campaign Overview
Campaign period: 30 days
Regions: Korea, Israel, Australia
Channels: Moloco, Unity Ads, AppLovin DSP
Payment model: install → reg → KYC → FTD $100+
FTD: 200

What We Did:
• Created 14+ localized creatives (KR / IL / AU).
• Set ep end-to-end tracking: install → account registration → KYC → deposit $100+.
• Optimized weekly for conversion events: disabled underperforming placements after week 1.

30-Day Results:
Total FTD: 200
Total payout: $9,296 (blended CPA ≈ $46.5)

Breakdown by source:
AppLovin DSP
• 4.1M impressions
• 80K clicks
• 70 FTD
• Avg dep: $105
Moloco
• 3.8M impressions
• 85K clicks
• 70 FTD
• Avg dep: $100
Unity Ads
• 4.5M impressions
• 73K clicks
• 60 FTD
• Avg dep: $95

Key Takeaways
• AppLovin = best overall (highest CTR, highest FTD volume, strongest loyal-user rate).
• Moloco = stable mid-tier source with balanced signup → FTD conversion.
• Unity Ads = lowest CPI but weaker post-signup metrics; works well for scale + retargeting.

Thanks for