Ad Costs in the Current Economic Climate

For those with experience running offers through multiple economic cycles, have the past few months been particularly challenging to remain profitable?

I’m curious if the combination of the current economic slowdown and the surge in ad spending from US political campaigns has significantly impacted your ability to scale and maintain profitability.

Looking to understand if others are facing similar challenges and any insights into what the near future might hold (hopium!).

Thanks in advance for