- Joined
- May 2, 2018
- Messages
- 3,419
In my last case study, I’ve tested how frequency capping can affect your conversion rate. @Tamas asked me if I could test the same zone and increase the CPM to see if I will get higher quality traffic.
So.. I’ve decided to test this!
Like I did in my last test, I will only use 1 zone in 1 geo with CPM bidding. This time I will use the same frequency capping for all campaigns. It will be set to 3/24.
Increasing the bid will give me more traffic for sure, but what about conversion rate and my CPA? Let’s see!
Here is the plan:
DAY 1
Visits: 2,653
Unique Visits: 1,439
Unique Visits %: 52.24%
Conversions: 48
Conversions Change: n/a
CV: 1.809%
CV Change: n/a
Cost: $1.42
CPA: $0.0296
CPA Change: n/a
CPM bid: $0.4
On
So.. I’ve decided to test this!
Like I did in my last test, I will only use 1 zone in 1 geo with CPM bidding. This time I will use the same frequency capping for all campaigns. It will be set to 3/24.
Increasing the bid will give me more traffic for sure, but what about conversion rate and my CPA? Let’s see!
Here is the plan:
- DAY 1 - CPM bid $0.4
- DAY 2 - CPM bid $0.6 (+50% compared to DAY 1)
- DAY 3 - CPM bid $0.8 (+100% compared to DAY 1)
- DAY 4 - CPM bid $1.0 (+150% compared to DAY 1)
- DAY 5 - CPM bid $1.2 (+200% compared to DAY 1)
DAY 1
Visits: 2,653
Unique Visits: 1,439
Unique Visits %: 52.24%
Conversions: 48
Conversions Change: n/a
CV: 1.809%
CV Change: n/a
Cost: $1.42
CPA: $0.0296
CPA Change: n/a
CPM bid: $0.4
On
