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- Jul 9, 2020
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- 126
Figuring out the perfect CPC or CPM before a campaign starts is tough. But now, you can just set how much you're willing to pay for a conversion, and the system will auto-adjust the bids. Meet our new feature — CPA Goal, which makes your ad spending smarter!
What is CPA Goal
CPA Goal is a new way of launching a campaign based on some pre-established bidding principles for optimizing cost per click to achieve a target CPA. Our experts packed their expertise into a few sets of optimization rules. This way, you can get your campaign converting within your desired CPA and just forget about setting your CPC/CPM rates.
Similar to traditional campaigns, you pay for clicks or impressions. Yet, in the case of CPA Goal, you don’t have to input the CPC or CPM yourself — it is calculated automatically. Pay less, while meeting your KPIs!
Why CPA Goal Is a Game-Changer
Automated bid adjustments: define your target CPA, and our system will automatically adjust your bids. No more manual CPC or CPM settings.
Optimized costs: pay less for clicks and impressions while hitting your KPIs. CPA Goal dynamically adjusts bids based on extensive
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