Recent content by PropellerAds

Reach social audiences directly from your PropellerAds account. Paid Social Traffic is a new SSP ad format that gives advertisers access to users active on social feeds. There's no need to create separate social platform accounts, connect third-party services, or prepare additional creatives...

Imagine having an account manager available around the clock, with in-depth knowledge of every PropellerAds feature and the ability to answer your questions in seconds. Now you can. Introducing NIKO AI, the first AI Agent launched on a multisource advertising platform, now available directly...

How do you scale an iGaming campaign in Southeast Asia without sacrificing CPA? A recent case demonstrates how a straightforward funnel, consistent optimization, and a volume-first approach generated 637K conversions and $222K in revenue. In Q1 2026, the campaign focused on a simple principle...

A 5-rule optimization approach that helped turn unstable tracking and shifting KPIs into consistent deposit volume within 3 months. Anyone running traffic to iGaming apps knows the scenario: tracking inconsistencies, disappearing data, broken in-app events, app-side issues, and KPIs changing in...

What happens when a profit-oriented advertising platform encounters a funnel leak before the offer page? They come up with exclusive Interactive Ads. That’s exactly what PropellerAds did to fix the problem of too many uninterested users. Now, instead of paying for users who have no intent to...

Chinese New Year, often referred to as the Spring Festival, is a traditional 15-day holiday rooted in ancient agricultural cycles. For centuries, it has marked the transition from winter to spring — a symbolic reset point. Traditionally, this period is associated with clearing out bad luck...

If you’re looking for a new performance strategy to push eCommerce, we believe that Vietnam + TikTok Shop is a combo you should test. Vietnam’s social commerce market is projected at around $5B in 2025 with double-digit growth through 2030. TikTok Shop VN is one of the main growth engines here...

PropellerAds presents a few updates that make campaign setup and optimization much easier! If you’re running multiple GEOs, testing new angles, or just tired of repeating the same steps manually, these changes are genuinely useful. Here’s a clear rundown of what changed and how you can use it...