If you’re thinking about running push notification campaigns, wouldn’t it be better to work with companies that have premium traffic? For push notification ads, a good option is TrafficNomads
, which also offers pop and in-page push notifications, opened its doors to the public in 2019. They are currently headquartered in Lisbon, Portugal.
TrafficNomads was built by MOBIPIUM
, an affiliate network specializing in mobile offers.
TrafficNomads Features and Benefits
Exclusive Push User Base
This platform collects its own push traffic user base, which is a huge benefit for affiliates looking for exclusive traffic. They currently have more than 50 million users in their database, and continuously collect new users to keep their inventory fresh.
Quality is assured with this type of traffic as there is very little to no bot traffic.
They also have push traffic from other providers; you simply need to choose which push user base you want to display your ads to. To receive traffic from TrafficNomads’ inventory, simply choose “Premium” traffic during ad set-up.
As it stands, their push ads traffic average 600 million impressions per day.
Best Performing Verticals
Almost any offer can be advertised in TrafficNomads, but there are select verticals that perform well in this platform. These are as follows:
- Casino and Betting Games
- Mobile offers (MVAS)
Self-Service Media Buying
The platform was created by experienced media buyers, with fellow media buyers in mind. It means creating and managing campaigns within the platform is pretty easy, you can do it all by yourself!
Self-service campaign management is a great option for media buyers who want to be hands-on with their campaigns. You can make adjustments to your ads and see the changes get applied instantly.
A guide on new ways to optimize campaigns is released weekly to help affiliates get the most out of their campaigns.
To make sure that your ads are shown only to the people you want to market to, advanced targeting is necessary. You can narrow down to your exact audience based on the following targeting criteria:
- Connection (wifi, carrier)
- Carrier type based on the country
- Operating System
- Traffic (premium TrafficNomads inventory, standard, and remnant)
- User activity level
- IP range
It is also possible to whitelist and blacklist publishers based on your previous experience.
Campaign review takes as much as 30 minutes, and you can set-up a campaign even during weekends.
If you don’t use third-party tracking software
, you’d be happy to know that you’ll have access to management and optimization tools within this platform.
You can set KPIs so you can easily find which campaigns and ad variations are meeting your requirements. Pause bad performing targets or zones, and increase bids on good performing ones with just a few clicks.
TrafficNomads Payment Options
Funding your account is hassle-free. TrafficNomads accepts credit cards, wire transfers, Capitalist, Paxum, and PayPal. The minimum funding amount is $50.
Money deposited through credit card and PayPal become available in real-time, while wire-transferred funds only become available once received by TrafficNomads’ accounting department.