Anyone who's ever Googled anything knows that there are ads on the search engine results pages (SERPs).
And if you've ever wanted to work with a traffic network with seemingly infinite traffic and the widest reach of all, then you should consider signing up for a Google Ads account.
Google Ads Features
According to recent estimates, Google Search handles approximately 8.5 billion searches in a span of 24 hours. That's an incredible amount of traffic, and it's no wonder that businesses are eager to get their ads in front of potential customers.
Multiple Ad Types
With a variety of ad types to choose from, there's sure to be an option that's right for your offer. Here are a few ad types that work best for affiliates:
: These are the basic ads that you see on most search engines. They consist of a headline, two lines of text, and a URL. You can use dynamic code to automatically change some parts of your ad to display relevant information to your audiences, such as location and keywords.
Text Ads with Image
: As the name suggests, these ads include a small image along with the text.
Product Shopping Ads
: These are ads specifically for products or services that can be purchased online. They include an image, price, and product/service name. This is useful if the eCommerce website you are an affiliate of does not make use of product shopping ads themselves.
: These are click-to-call ads, which means that users can call your business directly from the ad. They're perfect for Pay-per-Call offers with contact numbers that are unique to you.
Various Bidding Options
There are several ways by which you can bid and pay for ads. The most relevant ones for media-buying affiliates are:
- Target Return On Ad Spend (ROAS)
- Target CPA
- Enhanced CPC
- Maximize conversions
- Maximize conversion value
- Manual CPC
- Maximize clicks
With the first five bidding types, you would need to set up conversion tracking for Google Ads to automatically adjust bids based on the results of your conversions.
Comprehensive Targeting Filters
Google Search Ads has some pretty neat targeting filters that let you zero in on exactly the type of person you want to reach with your ad.
For example, you can target by demographic features like age, gender, and household income. Or, you can go for more general things like interests, previous behavior, and purchase intent, which is also known as Audience Targeting.
And, of course, you can't forget about good old location-based targeting. Whether you want to target an entire country or just a small radius around a specific location, Google Search Ads has got you covered.
Google Ads Funding Options
When it comes to online advertising, Google Search Ads is one of the easiest ones to get started with. You can create an ad in just a few minutes, and there's a low deposit minimum of $10 (or an equivalent amount in your currency).
You can either choose Manual Payment, where you deposit funds before running any ad campaign, or Automatic Payment, where your chosen payment method is charged after the threshold has been reached. Your threshold can increase based on your account's ad spend trend, and you can be charged multiple times a month based on how often your spending reaches the minimum.
Your payment options may include the following:
- bank account
- credit or debit cards
Remember that these funding options change based on your location and currency.