Brax

If you're looking for a comprehensive tool to help manage your native ads and social media ads in one place, look no further than Brax.io. Brax is an advertising tracking tool that allows you to manage all your marketing campaigns across multiple ad networks from a single dashboard.

The company was founded in 2014 and is currently headquartered in New York.

It started as an optimization platform specifically for native advertisements, though it recently expanded its offering to social media ads.

Brax Review​

Brax offers a wide range of features that make it the ultimate tool for managing native ads and social media advertising campaigns.

Here are some of them:

Native Ad Network Integrations​

Brax's platform can be integrated with some of the most popular native ad networks and exchanges, including Yahoo Gemini, RevContent, Taboola, Outbrain, Content.ad, and Voluum.

It allows you to track campaign performance and user behavior across all these platforms. You can view and analyze campaigns based on Basic Metrics like the number of impressions, clicks, and conversions, and Calculated Metrics such as cost per click (CPC), click-through rates, conversion rates, and return on investment (ROI).

Social Media Advertising Integrations​

This is one of Brax's newest features, allowing media buying affiliates to monitor their ads from select social media networks that offer paid advertising. The social networks supported are Facebook, Instagram, TikTok, and Snapchat.

The platform is also rolling out mass posting to social media accounts — whether it be simultaneous or scheduled posting per account, you can manage them all in one dashboard and in just a few clicks.

Universal Ads Power Editor​

Creating ads can be a daunting task, but with Brax.io's Power Editor, it's easier than ever before. This powerful tool allows you to create up to 10 ad headlines and descriptions combined with thousands of images so that you can test new creatives in no time. Plus, the built-in Pexels integration makes it easy to add free-to-use images to your ads.

The Universal Ads Creator also helps identify whether headlines and descriptions are platform compliant. You can be sure your ads look great no matter where they appear and that they will be submitted and approved without issue.

Brax also makes it easy to re-use ads between campaigns so that you can get the most out of your creative assets. And once they're live, you can use the Brax dashboard to manage them all from one place.

Automate Campaign Management​

With Brax, you can automate bidding, pausing, and whitelisting/blacklisting, so you can spend less time on tedious tasks and more time on the things that matter. Simply set up the rules based on your metrics of choice, such as clicks, ad spend, conversions, and more, and then configure the task that must be performed when the defined metrics have been reached.

Plus, Brax's synchronization feature ensures that all of your campaign settings are applied in real-time. So if you pause or activate a campaign, adjust bids, blacklist a keyword, target, or source in your Brax dashboard, these will automatically apply to your ad network's account.

Brax Pricing Plans​

This ad tracking and management platform currently has four pricing plans, which are as follows:

• Starter - Priced at $199 per month, this plan is best for advertisers that spend up to $10,000 a month.
• Business - Priced at $499 per month, this plan is for those who spend up to $50k per month.
• Enterprise Gold - Priced at $1,499 per month, this one is, or those who reach $250k in ad spend per month. It includes Brax Data Services, Custom Revenue Integration, and Executive Support.
• Enterprise Platinum - Priced at $2,499 per month, this plan is meant for users that spend an average of a million dollars in ads per month. It includes everything under Enterprise Gold, plus a Slack Support Channel with Brax's team.

All of these plans have access to Brax's main features.

Brax currently offers a 14-day free trial. Advertisers who want to learn more can also book a demo so someone from Brax's team can help orient you about using their platform.