In recent years, Peru has emerged as one of the most promising iGaming markets in South America. The local population has a strong passion for gambling, creating excellent opportunities for ad campaigns in this vertical.

According to Statista.com, “Revenue in the Online Gambling market is projected to reach US$314.80 million in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 5.97% from 2024 to 2029, leading to a projected market volume of US$420.60 million by 2029.”

That’s why, at Kadam, we’ve prepared a quick overview of this GEO, saving you the time of conducting extensive research.

Shall we get started?

Language​

Peru boasts remarkable linguistic diversity, with over 300 languages spoken across the country. However, the primary languages are Spanish and Quechua — make sure to use these in your campaigns. We recommend excluding English, as it’s not widely used there. For best results, consider working with a translator who understands the nuances of the local language.

Capital and major regions​

Peru’s capital, Lima, is the center of the country’s economic and cultural life, thanks to its strategic location and developed infrastructure. The city attracts significant foreign investment and is home to major banking institutions

Also important regions are Arequipa Region, La Libertad Region, Piura Region, Trujillo, Chiclayo, Cuzco.

Currency​

The country’s currency is the Peruvian Sol (PEN)

Knowing a country’s currency helps make ads feel local and trustworthy, boosting conversions. It lets you set competitive bids, optimize budgets based on local spending power, and adjust promotions to fit economic conditions — ultimately maximizing ROI and campaign effectiveness.

Average salary​

The average salary in the country at the time of publication of the article is about 1951 PEN per month, which is approximately 509,014 USD.

Minimum wage: 1025 PEN (267,422 USD)

Highly skilled workers’ wage: 3830 PEN (1093,286 USD) Low skilled workers’ wage 1250 PEN: (356,817 USD)

According to site Timecamp.com, “The data from the Peruvian National Institute of Statistics and Informatics suggest that as of the latest reports, the average monthly salary in urban areas of Peru is around 1,500 to 1,650 Peruvian soles (approximately 400 to 450 USD).”

With these figures, you can roughly understand the purchasing power and expectations of your target audience.

Banking sector and telecom operators​

The Peruvian banking sector is represented by such major players as the PagoEfectivo payment system, Banco de Credito del Peru, BBVA Peru, Scotiabank Peru, Banco Internacional del Peru — Interbank, Banco de la Nación.

These banks are widely used by the local population. Incorporating elements of their interfaces into your creatives can help build trust and attract a larger audience.

Popular telecom operators include: Movistar Peru (Telefónica), Claro Peru (América Móvil), Americatel Peru (Entel), Gilat To Home Peru (GHP).

Sociocultural features​

The country’s religious makeup is 76% Catholic and 14.1% Protestant, which should be taken into account when developing marketing campaigns, especially during religious holidays. It is important to avoid using images of conquistadors in creatives due to negative associations — the country’s colonial past and genocide. It is better to focus on the symbolism of Indian peoples, including the puma and shamans — this resonates with the local population, since there are many Indians in the capital.

National Holidays​

Knowing the main holidays in Peru can help you leverage peak periods for your campaigns and adjust your budgets strategically to maximize profit.

January 1 — New Year;

Floating winter-spring holidays: Maundy Thursday, Good Friday, Easter;

May 1 — Labor Day;

June 29 — Saints Peter and Paul’s Day;

July 28 and 29 — Independence Day;

August 30 — Rose of Lima Day;

October 9 — National Dignity Day;

November 1 — Catholic holiday dedicated to the memory of all saints;

December 8 — Feast of the Immaculate Conception;

December 24 and 25 — the beginning of the Christmas holidays.

Popular Slot Games​

A key factor in attracting an audience is selecting popular slot games. Notable titles include Starburst, Thunder Struck, Diamondz, Book of Ra, Book of Dead, Sweet Bonanza, Cash Bonanza, Treasure Wild, Mine Mine Quest, Diamond Heist, Space Jammers, Fruit Party 2, Book of Vikings, Fruit Megaways, Spirit of Egypt, and Big Juan, among others. Incorporate characters and elements from these games into your creatives for added appeal.

Launch Strategy​

When planning a campaign launch, you should pay attention to the following aspects:
Best format: Push mob.
Platforms: Android 10+.
Devices: Smartphones.
Browser language: Spanish and unknown for wider coverage.
Average registration is 0.5–1$. CPA is usually 40–70$+.

Conclusion​

At Kadam, we’re witnessing robust growth in this GEO, with no signs of slowing down. By adopting the right positioning and focusing on local nuances, you can achieve significant success in the Peruvian gambling market and beyond.