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A creative is the first element of the sales funnel that a user interacts with. How well you grab their attention and address their triggers determines whether they’ll proceed to the pre-landing or not. In this article, we’ve gathered all popular creative approaches with examples from SPY tools...
Affiliate marketers often go the extra mile to squeeze value out of their Google Ads campaigns. They try to perfect their ad creatives, use cloaking tools, and carefully follow the rules of the advertising platforms. However, some of the actions they take within their Google Ads account can...
In the wave of digital marketing, advertising has become a core strategy for businesses to acquire users, build brand awareness, and boost sales. To run campaigns smoothly on major social media and programmatic advertising platforms, the very first step is to open an advertising account.
For...
Every affiliate knows the grind: constant bid changes, zone blacklists, and hours spent in spreadsheets. That’s where CPA Goal inside ROIads ad network steps in. Instead of juggling manual tweaks, you set a target cost per acquisition — and the platform keeps your campaigns within that range...
The main trend of the outgoing year 2024 is "whitening" (shifting to legitimate marketing). As strange as it may sound, the vertical of nutra (nutraceuticals/health supplements) has also been affected by this. Many have realized that scare-teaser ads not only fail to capture the entire potential...
Since early 2025, affiliate marketing forums have been filled with complaints about Google Ads rejecting advertising campaigns without clear justification.
Google’s algorithms are either pausing campaigns or banning accounts entirely, even when landing pages appear to be fully compliant with...
The Nutra market continues to grow: the demand for dietary supplements, skincare products, and rejuvenating supplements is expanding, and along with it, approaches to traffic, offers, and advertising strategies are changing. In 2024, a record number of newcomers came into arbitrage, many teams...
Ever noticed that the more you see something, the less you want to look at it? That’s exactly how ad fatigue works. When people are exposed to the same ad over and over, their interest fades - and so does the ad’s performance.
For digital marketers, recognizing and addressing ad fatigue is...
If you’ve been in the Nutra game for a while, you already know one thing: creative fatigue is real. But while angles come and go, certain creative formats continue to drive conversions — especially when tailored to 35+ audiences.
Here’s what still works (and why):
1. Proven Formats That Don’t...
Travel is one of the most misunderstood verticals in affiliate marketing. The average affiliate's view of a travel campaign strategy is a two-step process: pick an offer with the highest rates (regardless of whether it's an airline or aggregator) and start sniping keywords until profitable...
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