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Case Study Working with TikTok to save money for Aventador

Zeydoo

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Tiktok is one of the most popular traffic sources that’s been getting stronger faster than Facebook. How do you not miss your profit? Below we’ll talk about ad formats and traffic ideas for TikTok and what verticals can help you afford a Lamborghini Aventador (yes, we love fancy cars, sue us) and its maintenance.

Ad formats in TikTok​

The platform has several options for paid advertisement that you can always find in the ads account:

  • Brand Takeover is a 3-second banner or a 5-second video that we see when we launch the app.
  • In-Feed Native Video – a video that appears in between organic TT videos when we scroll through the feed. It can last up to 60 seconds. This is the most popular placement since it’s the most organic. Apart from going directly to the website, the users can also look through the account itself (where you can also have a link and some videos to warm up the audience).
  • TopView – an ad in the video format with a ‘Sponsored’ badge that appears when you start the app. It is usually 5 to 60 seconds long. The placement can get big viewership,
 
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