Why there is discrepancy in stats shown by fb, voluum and clickbank

1win

Gujinder

Contributor
Joined
Jul 12, 2021
Messages
56
Hi,

I am running a fb campaign and tracking it using Voluum. I am continuously seeing some discrepancy in the stats.
e.g.
in FB, Link Clicks is 79 but in Voluum, the visits is 87. Why this number is more in voluum?
in Voluum, Clicks is 56 but in Clickbank, no. of hops is 49. Why this number is less in clickbank?

This is an example from less data but when data increases the gap between the numbers increases a lot. I am particularly worried about voluum clicks and clickbank hops discrepancy as that's what matter more, I guess..

What can be the reason and how to
 
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